The thing is, it’s absolutely terrible to make them on social media. Improving our diversity continues to be one of our top priorities in 2017 and beyond.” “We realize it doesn’t fully represent the diverse workforce we strive for at Dropbox.
“This photo was meant to highlight the increase of women in senior leadership roles,” the company said in a statement. article: “About five hours after Dropbox sent out its report, the company clarified that the picture includes Dropbox co-founder Arash Ferdowsi who is Iranian, Head of People Arden Hoffman who is lesbian and Lin-Hua Wu, a vice president of communications, who is Asian. It was just poorly done a mistake.Īccording to an Inc. But I sincerely believe the company and the unfortunate media/marketing person who created the tweet and is now locked in a dark room with an ice pack over his/her eyes was referring to the information, not the picture. Tweet, “Diversity at Dropbox: bit.ly/2hFEqlS” and then show a picture of five white people and an Asian woman - who you might confuse for a sixth white person if you’re not looking closely - and it’s bound to cause a bit of confusion. 14 th tweet was not connected - in a perfectly straight line - to the associated content’s message. If only the trolls would stop trolling, and the eyes would stop rolling long enough to realize, the picture in their unfortunate Dec. When they released their diversity numbers earlier this week, they meant well, really they did.
One poorly written sentence, ill-timed tweet or poor photo choice, and you’ll end up with your corporate image in a sling.Īsk cloud storage company Dropbox.
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