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Each version of the song balances the talents' creative flair with the energy and style of music inherent to their location, and together, they demonstrate the incredible diversity of people, places, and experiences available in the United States. By being exposed to the sounds of EDM in Denver, the blues in Houston, rock 'n' roll in Portland, hip-hop in Atlanta, and soul in Puerto Rico, prospective travelers get a taste of the eclectic cultural and musical soundtrack the United States offers.

Calma Carmona – Soul San Juan, Puerto RicoĪs demonstrated through the styles of these artists, the United States' music scene is constantly evolving and each region has a unique story to tell.

Reptaliens (Bambi and Cole Browning) – Rock ‘n’ Roll Portland, Oregon.

Bass Physics (Arja Adair) – Electonric Dance Music (EDM) Denver, Colorado.

Cam James (Cameron James Williams) – Hip-Hop Atlanta, Georgia.

The heart of this campaign lies with the five emerging artists selected to bring the sound of their respective city to life through original renditions of "Do You Wanna Dance?," including: This dynamic storytelling tool presents a new way for Brand USA to inspire, invite, and welcome visitors from all over the world.

To amplify the campaign, Brand USA has partnered with digital music service Spotify to enhance discovery and exploration options with more than 20 customized U.S. The campaign was created and executed by Mustache, a content-first creative agency, working alongside MediaCom as Brand USA's communications, data, and audience partner.

A unique exploration in sound, Hear the Music, Experience the USA interprets Bobby Freeman's iconic song, "Do You Wanna Dance?" through different musical genres as envisioned by five innovative artists bringing the unique cultural sounds of their cities to life.

Innovative New Campaign Uses Music as a Cultural Lens to Showcase Endless Possibilities for travel in the United States.īrand USA, the destination-marketing organization for the United States, today announced Hear the Music, Experience the USA, an integrated marketing campaign utilizing the power of music to promote international travel to the United States.